10 Brands To Keep An Eye On In 2012Fashion — By JGM Staff on December 29, 2011 at 3:34 pm
This year we introduced to a slew of upcoming fashion brands, we also seen a lot of brands that we were introduced to in 2010 have much say in 2011. Fashion is apart of our everyday lives whether you’re aware of it or not. Clothes don’t make the man, but they sure do characterize em’. This year it was all about simplicity in designs, a lot of brands made sure that you weren’t looking like a walking billboard. We seen a lot of dope look book’s too, from video look book’s to Illustrated ones. Presentation is what really caught our eyes this year , there’s nothing like the first impression. Below is a list in no particular order of 10 upcoming brands who we feel you should keep an eye on in 2012.
Their clothes are very clean cut, this brand is always spreading awareness about the Unscripted lifestyle. They interact well with their base through their blog and videos. Definitely worth checking for in 2012.
Sans Nom Clothing
The young French brand Sans Nom Clothing, or in English “No Name” Clothing, debuted late this year but still managed TO pull OFF 3 dope collections. Founded by two teens, the new born brand has just started walking, anxious to see what they are running with In 2012.
Formally known as “GOLD MMVIII” due to legal issues, we’ve seen this young brand bounce back in no time. MMVIII possesses that supply and demand aura of an O.G brand. Their special collab tee’s sell out In no time, much props to them to for raising lots of money for the quake in Japan.
Lightweight and ECO friendly , The Tafari brand is one of the few street wear brands that provide ECO friendly and stylish products.
Very consistent when it comes to delivery, Profound offers a wide variety of street and casual clothing.
SPKSMEN or “Spokesmen” out of the DMV area is one of our favorites, their clothing drops are always anticipating.
Haus Of Belle
H.O.B is one of the most creative upcoming female street wear brands out. Founded by Ebony Alexander, they keep it real raw and sexy for the females. Keep your eye on them.
These guys straight up bring that “Young & Thuggin” attitude into street wear, we got reminded by them what street wear really is. Their clothes are supported by A$AP Rocky and other celebs, look out for Marino Gang.
These guys do it up every time from the detailed look book’s to the short movies. Dark, serious and fresh is what comes to mind when thinking of Defam. Look out for more drops from Defam|Nation in 2012.
The UNICO 1990.
Last and definitely not least, The Unico 1990 made a nice and loud start coming straight out of Connecticut, they put on for their hometown. They bring the heat back into street wear, they are a product of the new creative era.
Bush + Leavenworth
We haven’t seen much from them this year but their two collections that they released this year are something we can’t forget. Very cool and comfortable clothes, Bush + Leavenworth is always worth checking for.