The Run Down: AGENDA Tradeshow NYC 2012Events, Fashion — By JGM Staff on January 25, 2012 at 3:30 am
This year’s Agenda Tradeshow had yet another great turnout. It showcased new collections from over 100 different street wear brands. Many up and coming, O.G’s and newborns were all showcased under one roof. For the past two years Agenda’s tradeshow in NYC was held on the same days as the Capsule tradeshow. Now, this year it was held in a new location on the west side of lower Manhattan on a different day. The opening day was extremely packed, so we visited on the second day when everything was a bit more calm. Many popular brands such as 10 deep, Mishka, Amongst Friends, BlackScale, Huf and Diamond Supply gave us a sneak peek into their new collection for 2012. Many new emerging brands such as the hip hop star Lil Wayne’s “Trukfit” line and Moss premiered their new line at the show. We got a chance to talk with many well known brands and even Agendas president Aaron Levant that attended the 20K + guest tradeshow.
This year it seems like all of the brands are going for more of a comfortable stylish look with unique patterns, detailed design and top notch fabrics. Most brands are aiming for a wider age range and variety of people. Check out who caught our eye below and enjoy. See you next year!
Photos by Zo Magic