Recap: YOTEL + Strada Bike LaunchCulture, Events — By JGM Staff on May 24, 2012 at 11:51 pm
Our Wednesday night was a bit crazy, after the Already Famous x MellowHype event we slid over to the coolest hotel in midtown, YOTEL. At YOTEL we attended the launch party for their collaboration with the innovative bike company Strada Customs, their we bumped into a lot f familiar faces and got to see a couple of bikes being assembled in front of us. Strada has been a great factor in the thriving fixed gear bike culture in NYC, they precisely customize fixed gear bikes up to your liking, they’ve hooked up some cool bikes for people like Danny Brown and the 40 oz NYC crew in the past year. For this collab Strada built six bikes that were painted in YOTEL’s signature electric purple and lime green colors, each bike has it’s own handmade made seat that’s made out of suede and cross-stitched with purple fabric. Every bike looked really awesome and complimented the cool hotel even more, the bikes will be available free to YOTEL guests this summer. Check out the recap below.