PBS “Off Book” Series: The Art of Logo Design

No need to have studied semiotics to understand the value and power of a logo, but a bit ‘of history never hurts. For the new video series “Off Book “, the American Public Broadcasting Service dedicate a brief look at this post-modern art form.

“Logos surround us in digital and physical space, but we rarely examine the thought and artistic thinking that goes into the design of these symbols. Utilizing a silent vocabulary of colors, shapes, and typography, logo designers give a visual identity to companies and organizations of all types. From cave painters to modern designers, artists throughout history have been reducing the complex down to simple ideas that communicate with the world.”  – PBS