Maison Martin Margiela For H&M Collection 2012

High-end Belgian designer, Maison Martin Margiela will be the next in-line to design an exclusive limited collection for H&M. They recently unveiled their new 2012 ad campaign to give a sneak peek on whats going to be in-store for the fashion collectors. The photo shoot took place in the streets of Paris and was directed by British artist Sam Taylor-Johnson. She will be releasing a series of short ads prior to the launch on air starting Nov. 8, one week before the collection launches in stores worldwide and online.