On Thursday, March 7th 2013 the Swedish fashion icon Gudrun Sjödén launched her first US Flagship store in SoHo, NYC with much anticipated fanfare. As faithful NYC city dwellers we took the initiative to see what’s new in our neighborhood, 500 Greene Street is where we found ourselves...

Heavily influenced under Rastafarian culture , BMX rider Shawn Garret of Cult Crew and NYC designer Rick Tan have teamed up to put together a brand that is not only stylish but is also Eco friendly and affordable at the same time. We introduce to you “The Tafari“, founded by 4 designers...