From the success of their first collaboration, Dee & Ricky“s watch has become one of G-shock‘s best collectors series. They decided to release a new limited edition color way of the Dee & Ricky G-Shock GA-111DR watch. The watch features are white with the signature multicolor interface....

After their first collaboration with G-Shock, Dee and Ricky are back with their 2nd release of the white GA-111DR. This is a classically entertaining commercial showcasing the new colorway of the watch that will have a limited release. The design is still original, kept it’s toy inspired look....

Nigel Sylvester, a BMX icon and one of the most dominant athletes in the sport, has continued to captivate audiences with his impressive array of tricks and innovative street riding. He is one of the most visible links between the action sports world and the mainstream consumer market, as well as one...

Friday December 10, 2010, G-Shock and Secret Wars brung their unrivaled street art battle to G-Shock East on Dray Walk in East London, in a British showdown to mark the end of a successful year. The session also marked the end of a European music competition as well. The  Sessions kicked off with...

With the G-shock East London store in now open after, the Casio team has opened its doors on Friday for a series of pop up events. This includes a special performance from UK’s upcoming MC Shadez The Misfit. Located right next to the hustle and bustle of Brick Lane, the 500 square foot space...

Shadez The Misfit had a great performance at “Off The Radar”, an event where street wear brands come together through good food and music. The clothing designer turned rapper Shadez found another outlet for expression through his music. The Misfit has been finding his place in the rap game...

Film director and video artist Kenzo Digital releases his latest short film starring Dee & Ricky as a promo for their new G-Shock watches that are in selective stores now. The promotion for this watch has been very strong from the parties to the ads and now a short film. Kenzo Digital is a new media...

Following up from their collab with the streets most talked about watches, Dee & Ricky celebrate their G-Shock release with a crazy party. They gave G-Shock watches a twist with their vibrant Lego style designs, the watch seems to be doing good on the market. This event was probably one of their...

G-shock teamed up with New York’s duplicate duo, Dee & Ricky for their latest fashion-forward watch design. The watch features the characteristics of Dee & Ricky’s Lego®-based brooches that are selling excitingly well on the market now. The watch’s strap and case is solid...