As part of the lead up to the World Basketball Festival, Nike Sportswear is connecting the Five Boroughs of New York City in a celebration of hoops, culture, and its iconic Air Force 1 sneaker. Nike Sportswear has chosen five ambassadors from each of the five boroughs to participate in 1LOVE,...

On May 12th 2010, Samsung Mobile set out to break a Guinness World Record by holding the world’s largest dodge ball game in NYC. Over 700 people participated in this massive publicity stunt for Samsung’s new phone, the Samsung “Reality”. The Samsung Reality is a full-touchscreen...

What is D.I.Y America? We were hoping you would ask. From the producers that brought you the film Beautiful Losers, D.I.Y America (Do It Yourself) is a series of shows put together by advertising company WK Entertainment (Wieden & Kennedy). D.I.Y America includes leading figures in street...

This video is a visual love letter for street basketball in NYC brought to you by sportswear brand K1X. The video celebrates New York City’s basketball culture and the start of the street basketball season. The clips feature action from K1X affiliated tournaments from all over NYC, a lot of...

Here’s footage from the 5th annual JoMoPro BMX Park Contest. The $20,000 competition took place at Autumn Ramp Park in Joplin, MO, a park hailed by Ride BMX magazine as “one of the most progressive parks open today”. It took place in April from the 9th to the 11th. The event...

This Easter Sunday in New York City, Nike Sportswear organized a public stick-ball game followed by a Yankee opening day screening. It was held on Mercer street, in front of the Nike Sportswear store in SoHo. This was a great way to kick off the Spring season, music was provided by Q-Tip, giving...

Shepard Fairey, owner of Obey clothing company and long-time supporter of the sport, designs this year’s ad for the annual “Go Skate Boarding Day”. Go Skate Boarding Day started in 2003, it works to honor the culture of skateboarding. Since its inception in 03′, the event...

Lifted Research Group (LRG Clothing Company) brings you their first feature-length skate video featuring their official skate team. The title of the film was developed from the multiple bets within the team challenging Chico Brenes; the Nicuaraguan pro-skater and Central skateshop owner. Here’s...

Fight II Breathe Documentary Trailer (By Thony Remy) This documentary is about the rise and return of the former two-time Heavy Weight champion Shannon Briggs and his fight against asthma. He has been absent from boxing since his last fight in ’07 and plans to return and reclaim his title against...